Lauren Lander - Freelance Copywriter/Editor
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Aveda Love™ Launch

Aveda Love™ Launch

This project means more to me than I can articulate. After all, it isn't often you get to write about a subject that leaves such a profound and lasting impression in your heart.

Celebrating the life and legacy of Aveda's founder Horst, the pieces here include a launch video, product packaging, in-store/salon posters, a digital banner ad and salon magazine ad. 

Love is all you need. It's true. 

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