Lauren Lander - Freelance Copywriter/Editor
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Ivey Awards

Ivey Awards Promo

Theme: "A Play on Words. Theater at Play."

To generate buzz for Ivey's 12th annual celebration of the Twin Cities theater community, we created character names with multiple meanings, evoking theatrical moments in time. The actors in the images then acted each word play out, bringing the moments to life. This layered approach delighted Ivey attendees and picked up an award at Ad Fed's The Show 2017. 

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